Smart Phone Uses by Health Professionals Presearch Methodology and Essay

Smart Phone Uses by Health Professionals Presearch Methodology and Procedures - Essay Example Due to the limitation of resources, the research will target small health organizations and individual health professionals. For the health organizations, we will target the senior-most manager we can reach and the average healthcare professional from the same organization. This will enable us to compare the feedback given by the parties so that we can analyze/validate the differences found (Creswell 10). For the individuals, we have decided to target as many individual health professionals as possible from the diverse organizations, departments and other institutions. This kind of diversity encourages diverse responses, thus enabling us to make a more solid conclusion as compared to limiting our participants. Procedure Our research question concentrates on the effectiveness of smart phone applications by health professionals. Since we are using the quantitative and the qualitative research methods, we settle to use the questionnaires, which fall under the quantitative method and the interviews, which fall under the qualitative method. We have prepared fifteen questions on the questionnaires. Most of the questions are open-ended questions so that we can allow the participants to be speculative. Such questions encourage personal opinions too. In order to allow comparison, most of the questions appearing in the questionnaires are in the interview form. ... a potential participant that, they were only supposed to answer a questionnaire that was only fifteen questions long, than telling one which is way above that number. Our target is to get at least three health providing organizations and one hundred health professionals. We will incorporate the top management in an organization so that they can convince the employees to take part. By using this approach, we will be able to get more participants as compared to convincing individuals to take part. Questionnaires will be sent to the participants through their emails, mails, text messages, hand deliveries or picking them up in a designated area at the workplace. These methods of issuance will allow the participants to give answers to the various questions, at their convenience. The questionnaires will be distributed one and a half months before the time they are expected to be submitted, to ensure that the participants gain ample time to answer the questions. The submission date will be stated one month before the due date of the research submission. This will give use adequate time to analyze the data collected. It will also give an allowance for late submissions. We are targeting doing as many one-on-one interviews as possible. We want to carry out the interviews to the top management of the organizations. Since most of the managers already asked to take part are not comfortable with recording the interview, we will write down the answers received from the interview questions. However, a lot of keenness will be involved in order to avoid distractions. We will also interview the health professionals. Interviews will either take place face to face or through the use of phones (landline or cell-phone). However, we want to have as many face-to-face interviews as possible

Changing Business Environment of Coca-Cola

Changing Business Environment of Coca-Cola Summary The objective of this research is to study and evaluate the changing business environment of Coca-Cola over the past 5 years. To understand what business environment is one should have a clear idea initially about business. Business can be referred to as an economic act performed by an organization to attain its goals regarding profit, production etc. Any company would be affected by the environment surrounding it. PankajMehra (2008) defined Business Environment as The set of external factors such as the economic factors, socio-cultural factors, government and legal factors, demographic factors, geophysical factors, which are uncontrollable in nature and effects the business decisions of a firm or company. The research thus conducts a PEST analysis of Coca-Cola as well as identifies the environmental and ethical factor affecting the company. After the analysis, suggestions were given that would help the company to cope up with the challenges and changes that is being faced in the cur rent business scenario. PankajMehra, Aspects of Business Environment, 2008, Omega Publications INTRODUCTION During the recent years, there has been a tremendous increase in the number of people who are interested in Business. This was triggered by the flourishing of Far Eastern economies and especially the progress of China. So it is quite important for students to have an idea about business environment so that they can easily understand how business decisions are made and what the impact of each decision is. Generally business environment is divided into two- Micro environment and Macro environment. Another way is to categorize business environment into General and Specific environments. However there exists only minimal difference between these categorizations. There is another approach which views an organization as open system. This is referred to as Systems Model of organization and its environment. Thus business of an organization is thus influenced by a number of external factors which include political, social, and technological and many more. Hence every organization is keenly observing these dynamic forces in order to equip themselves against contingencies. There are a number of methods that help an organization to analyze its surrounding environment. This includes SWOT, PEST, SLEPT etc. PEST analysis has been used in this study and also the ethical and environmental factors are identified. This report looks at the Multi-national beverage company Coca-Cola, the worlds most recognized brand. Coca-Cola is a multinational company operating in almost 200 countries or territories. It is a beverage company and is into the production and distribution of non-alcoholic drinks. The main brand of the company is the aerated drink Coca-Cola or Coke. The company at present owns more than 400 brands across seven continents. Due to this fact, the company is likely to be affected by the fluctuations in the business environment, globally as well as on each country. The company hence introduces innovative strategies and takes business decisions in order to cope up with the turbulent environment. http://en.wikipedia.org/wiki/The_Coca-Cola_Company John Kew, John Stredwick, (2005), Business environment: managing in a strategic context, CIPD Publishing ORGANIZATION DESCRIPTION AND BACKGROUND SOME FACTS Founded: 1886 Headquarters: Atlanta, Georgia, USA Chairman and CEO: Muhtar Kent Revenue: USD 31.0 Billion (FY 2009) Employees: 92,400 (Oct 2009) Operations: 200 Countries http://en.wikipedia.org/wiki/The_Coca-Cola_Company CORPORATE VISION MISSION Vision People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization Mission To refresh the world To inspire moments of optimism and happiness To create value and make a difference. http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html DESCRIPTION The journey of Coca-Cola started when the syrup of Coca-Cola was mixed with soda. It was done in a pharmacy in Atlanta, USA. Even today, the company I headquartered in Atlanta. Thus the company began as a soda fountain beverage selling firm. It sold a glass of drink for five cents. The initial progress of the company was quite remarkable, but only when a solid and strong bottling system developed could it emerge as one of the largest corporations as of today. Coca-Cola functions as a franchised distribution system. Thus the company only produces the syrup and it is then sold off to thousands of bottlers around the world. As per the annual report of 2005, the company operates in more than 200 countries. The beverages which bear the trademarks or licenses of Coca-Cola account to almost 1.5 billion. It was declared that Coca-Cola became the first brand in United Kingdom to cross  £1 billion in yearly grocery sales in the year 2010. Coca-Cola today is the worlds most popular brand. The annual company report of 2006 stated that the second most recognized expression in the world after OK is Coca-Cola. The strength of the company lies in it branding. Coca-Colas branding strategy lies on three As- availability, acceptability and affordability. The company competes not only to every carbonated or soft drink available in the world but even considers water as its competitor. For it, every product that has a share in human liquid consumption is its rival. At present Coca-Cola serves almost one billion servings per day. That means every second 12500 bottles are being consumed. The company was able to achieve this only because they made use of the most finest and innovative technologies available. During these 125 years of existence, the company has gone through different strategic paradigm shifts that involve financial re-engineering to debts on offload bottling and from product expansion to progress through distribution. http://en.wikipedia.org/wiki/The_Coca-Cola_Company Brand Spotlight: Coca-Cola http://www.thecoca-colacompany.com/ourcompany/historybottling.html http://www.scribd.com/doc/14306067/Coca-Cola Business Environment The business environment of an organization is situational. That means every organization have a unique environment of its own. Due to this fact, the external factors influencing the company would also be different. The systems model of an organization and its environment views the organization as an open system. This model advocates that there are two ways in which an organization communicates with its environment. It acquires inputs/ resources from the environment, transforms it into finished product/services and distributes the outputs back. These outputs are meant to meet the needs of customers (Figure 1.1). Environment Organization Environment Money Machinery People Technology Materials Conversion Goods Services Information Waste Figure 1.1: Systems Model John Kew, John Stredwick, (2005), Business environment: managing in a strategic context, CIPD Publishing Analyzing the environment It is not a difficult task for the organization to analyze the task environment as they will have good knowledge about their customers, suppliers etc. But analyzing the general environment is more complex. The different factors in the general environment will have to be first identified. One of the most popular tools for analysis is PEST. This method segregates the environment into four components: Political/legal Economic Socio-cultural Technological PEST analysis was later modified into PESTLE analysis. This was done by splitting the political and legal factors as well as by adding a new factor i.e. environment. The major reason behind this addition was the increasing concern over global warming and other ecological issues. By the year 2000, another method was introduced which was named STEEPLE. This method have a new factor i.e. ethics. This factor was added due to the growing awareness about corporate social responsibility and business ethics. John Kew, John Stredwick, (2005), Business environment: managing in a strategic context, CIPD Publishing Analysis of the environment of Coca-Cola Social Factors: Over the past 5 years the numbers of people who are conscious about their health have increased exponentially. This is especially true in USA where more and more people are practicing healthier lifestyles. Researches indicate that soda and other sweetened drinks are the chief calorie sources in the diet of an American. Due to this fact, doctors and nutritionists advice people to reduce the daily consumption of drinks like Coca-Cola since they can be harmful to their health. In USA, drinks like Coca-Cola and Pepsi were found to be the main reason for obesity among young children and women. Studies have also revealed that regular intake of Coke and the like products reduce the absorption of minerals like Calcium, Magnesium, Ascorbic acid, Riboflavin and Vitamin A. Thus the company is facing a setback from the home country itself. In 2005, many lawyers and environmentalists charged a lawsuit against Coca-Cola and other soft drinks industry for excessive selling of their brands in school s. Coca-Cola also faced much resistance from the Eastern countries where there was a high consumption of tea and other milk fermented drinks. So the company in 2010 introduced a new drink named Sprite Tea which was a mix of sprite and tea. Before that in 2008, it launched a tea brand named Yuang Ye and Jackie Chan was the brand ambassador of the product. This was launched in China and other eastern countries. In 2004, the company also launched a wellness drink in Japan for women. Apart from that there are number of social ventures into which the company is into. It is providing resources like books and scholarships to needy children. Apart from that it has introduced a program in Pakistan that is into providing basic education to children. In 2004, the company donated à ¢Ã¢â‚¬Å¡Ã‚ ¬50,000 to SOS Kinderdorf, a childrens charity organization in Austria. A sum of 1 million USD was also donated for awareness against HIV/AIDS in 2007. www.thecoca-colacompany.com//10/Coca-Cola_10-K_Item_01ab.pdf http://www.virtualvender.coca-cola.com/ft/index.jsp www.thecoca-colacompany.com//eu_business_social_review2005.pdf www.thecoca-colacompany.com//2007-2008_sustainability_review.pdf http://blog.7xpub.com/2010/02/heaven-earth.html http://www.docshare.com/doc/8487/An-Analysis-of-The-Coca-Cola-Companys-Markets Technological Factors Coca-Cola is always a pioneer institution in bringing out innovative technologies. In 2007, it came up with a new technology that would help customers to have ice-chilled coke wherever they want. This technology will work in such a way that when the cap of the bottle is opened, the mechanism inside will make ice out of the drink inside. The company also introduced this technology in 2008 with a new product called Sprite Super Chilled. In the same year, the company announced to use coolers and vending machines free of HFC in the venues of 2008 Olympic Games to show its commitment towards environment protection. The company developed this technology together with Green Peace. In the year 2009, the company introduced another technology into their vending machines. These Freestyle machines will be having touch screens and the customer can mix up to a variety of 100 drinks at a single time. Popsci.com has named this as the Most Advanced Soda Fountain Ever. In 2009 itself the company introduced bottles which are partially made from plants and hence can be recycled completely. This bottle also has a reduced carbon emission when compared with ordinary plastic bottles. The company has also introduced innovative technologies in the entertainment field. In 2006, the company installed Dhoom 2-Juke boxes in and around Delhi (India). A limited series of Coke bottles were then brought into the market whose labels contained specific codes. When these labels are swiped into the Juke boxes, the customers could see the exclusive visuals of Dhoom 2 movie. http://www.techdigest.tv/2007/09/new_technology_1.html http://www.associatedcontent.com/article/1973430/cocacola_meets_technology_touch_screen.html www.greenpeace.org//en/news//coca-cola-to-champion-our-cool/ http://www.greentechnolog.com/2009/09/cocacolas_new_plant_bottle.html http://www.coca-colaindia.com/media/media_news_releases_detail.aspx?id=189 Economic Factors: The company went through a major economic phase in the past five years. The income tax payment has increased from 1.5 billion USD in 2006 to 1.9 billion USD in 2007. But the capital expenditures have also increased from 1.4 billion USD in 2006 to 2 billion USD in 2008. Still the company managed to have revenue of 31.9 billion USD in 2008. The above graph shows the fluctuations in the stock prices of Coke from September 2009 to February 2010. In 2008, the world faced the global economic crunch and this naturally had an impact on the company. The main reason for this was that 75% of companys sales is derived outside of North America. But, reports revealed that the company was not much affected by the economic downturn. The first quarterly results of 2009 showed that the sales have increased by 2 percent in USA and by 3 percent around the world. This was because the company positioned it well in the international markets. The company also had a remarkable increase in business in India. In 2009, the companys business increased by 31 percent in this country despite the various environmental protests against it. But the final quarter results of 2009 showed a decrease of 18 percent in the companys profit worldwide. In 2010, the company registered revenue of 7.53 billion US dollars in the first quarter. This shows that the company expects to have a bright year ahead. http://www.theepochtimes.com/n2/content/view/16128/ http://www.msnbc.msn.com/id/29161172/ http://www.wikinvest.com/stock/Coca-Cola_Company_(KO) http://equityclock.com/pictures/CocaColaEnterprisesInc.TechnicalAnalysis_3A38/image_thumb_3.png Environmental Factors: The company has been accused of a number of environmental issues around the world. In India, Coca-Cola has been nicknamed even as Killer Coke in certain areas. It was feared that Coke contains hazardous levels of pesticides that could cause numerous health issues. A study conducted by Centre for Science and Environment (CSE), New Delhi, revealed that Coke and Pepsi contains toxins like lindane, DDT, malathion etc. These pesticides if consumed could even result in Cancer or irreparable damage to immune system. CSE also found that the Coke that is sold in India contained 30 times the permitted level of pesticide residues as per European Union regulations. 1n 2005, the Kerala State government banned the production and selling of Coke but it was overturned by the state high court in the same year itself. The company was also blamed for over use of water resources and thus depleting the ground water table. The 16$ bottling plant in Kerala was shut down in 2004 due to severe decay in both quantity and quality of water in the surrounding areas. The plant there uses almost 900,000 litres of water every year for its purposes. According to the renowned environmentalist Vandana Shiva, it takes almost 9 litres of water to produce one litre of Coca-Cola. In the holy city of Varanasi, India, the Coca-Cola plant near the Ganges has been accused for emitting waste water which contained toxins into the river. The packaging of the bottles has also been a cause of concern to the public and alleges to have serious environment impact. The company still claims to be environmental friendly in all its ventures. The Coca-Cola environmental foundation is said to be actively participating in environment issues like waste management, recycling etc. http://en.wikipedia.org/wiki/Criticism_of_Coca-Cola http://www.thecoca-colacompany.com/citizenship/foundation_local.html http://en.wikipedia.org/wiki/File:CocaColaIndia.gif Political Factors: As far as the political factors are concerned, they affect the company in meager way. It is because the governmental activity which is the major part of political environment has a little impact over the company. Over the recent years the company met with a lot of protests in India and Middle East. Still it was able to outrival PepsiCo by a small percent. In the last century there have been issues in Israel regarding the construction of a plant over there. The company was accused of boycotting Israel in order to appease the Arab League. These still had an impact over the market of Middle East. The environmental laws have some impact over Coke and other companies operating in the same industry. Over the past two years, the government of India has introduced some modifications to the existing laws that are likely to affect Coke. But the company is introducing changes in the plants as well as implementing proper wastage handling system and this would reduce the impact of these laws. Tax system in India is a little complicated because it involves a variety of regulations. The license needs to be updated every time the production capacity is increased. This can pose certain problems to the company. http://en.wikipedia.org/wiki/The_Coca-Cola_Company Ethical factors: The Coca-Cola Company has been involved into a number of ethical issues over the past. The major controversies include those like violation of human rights and following unethical business practices. The company has been charged of monopolistic and other discriminatory practices which affected its goodwill. In 2005, the European Union found that the companys business methods suppressed competition and hence the company had to end its dealings with bars and shops for stocking its drinks. In the same year itself, Coca-Cola Export Corporation was charged a fine of 68 million dollars for unfair commercial practices. In the early 2000s the company was also criticized for racial discrimination in its US offices and had to pay a hefty fine of 192.5 million dollars. The company is also involved in a number of cases related to environmental degradation, ground water depletion, overuse of pesticides etc. in India. This had affected the reputation of Coca-Cola in India in a major way. http://www.thecoca-colacompany.com/citizenship/foundation_local.html http://en.wikipedia.org/wiki/Criticism_of_Coca-Cola Conclusion To summarize it can be said that Coca-Cola Company has gone through a number of challenging situations in the past five years. The major challenge was the protests from the environmentalists for exploiting the resources. The company has tackled this issue to an extend by agreeing to the demands of the protesters and the governments. But it should put in more effort to get back the reputation it had in third world countries. Innovative technologies that are eco-friendly must be introduced. The company is now into more and more green initiatives which are a very positive sign. If such efforts continue, it would undoubtedly be the most reputed and recognized brand in the world. Recommendations In this current dynamic world scenario, its always best if the organization is well informed about the changes that are being taken place in its business environment. By this way the company can foresee the trends and come up with new strategies to cope up with them. It is recommended that Coca-Cola Company gives importance to some factors. These include: Introduce new programs aimed at public welfare and thus show their true concern for the society. Through this way try to be a model for other companies in following CSR activities. Follow the environmental regulations and norms properly. Make the public aware that the company has and is following strict environmental ethics. New technologies that produce superior quality products and that do not affect the environment must be invented. Understanding the exact needs of customers and try to find solutions to them in a harmless way. References Bibliography PankajMehra, Aspects of Business Environment, 2008, Omega Publications John Kew, John Stredwick, (2005), Business environment: managing in a strategic context, CIPD Publishing

kamehameha the third Essay -- essays research papers fc

Kauikeaouli was born on August 11, 1813 on the Big Island of Hawaii. He became king at age 11 when his older brother Liholiho died, who ruled as Kamehameha II. For 14 years of his reign Kauikeaouli was guided by Kaahumanu and Kinau. At age 25, he took on the responsibilities of kingship by himself as Kamehameha III. (The Reign of Kamehameha III Website) Kauikeaouli’s reign of thirty years was filled with change and accomplishment. Kamehameha III’s reign would be a desirable time to live in because of the small population, religious freedom, and the equality for all Hawaiians.   Ã‚  Ã‚  Ã‚  Ã‚  One of the biggest changes was the decrease in population of the native Hawaiians. When Kauikeaouli became king in June 1825, the native population was about 150,000, which is half of the Hawaiian population at the time of Captain Cook’s arrival in 1778. (Mrantz) Prior to 1778, Hawaiians had lived in isolation for a thousand years, practicing an ancient system of health and hygiene in perfect balance with the environment. During Kamehameha III’s reign, the small pox arrived, which decreased the population by half again. (The Reign of Kamehameha III Website) The reason why so many Hawaiians died was because they had no experience with contagious diseases and neither did their grandparents before them. When smallpox came they regarded it with curiosity rather than with fear. Few of the chiefs died, and not one of the member’s of the Legislation had caught the disease even tho...

African-American women Essay

Firstly however we must address the problems that occur when separating the effects of time and interference. Baddeley and Hitch (1977) conducted a survey whereby they asked rugby players to recall the names of teams they had played against during the previous season. Due to illness and injury some of the players had been unable to play in all the fixtures. This meant for some of the players two games back meant two weeks ago whereas with others two games back meant four or five weeks ago. The findings showed that passage of time was not the main factor that determined how well the teams could be recalled, but it was the number of games that effected recall. In other words forgetting occurred more often where team members had other games interfere with previous fixtures rather than trace decay. If interference is the major cause of forgetting within L. T. M it should be true that people will remember material over a time period providing no interfering material intervenes. It is clearly difficult to set up a condition whereby no participant is immobilized after learning with any opportunity for the occurrence of any new learning. This has led researchers to look at the effect of different types of interfering material on recall. McGeoch and McDonald (1931) asked participants to learn and relearn lists of adjectives and then compared their performance on recall tests after interpolated tasks. Forgetting these adjectives was at its least when participants simply had to rest during the learning and recall and increased when participants were required to learn nonsense syllables in the interval. Rates were even higher when it was adjectives that were learned in the interval and were at there highest when the adjectives learned were similar in meaning to the original list. This shows that forgetting increases as a function of the similarity of the interfering material. Retroactive Interference Proactive Interference Retrieval Failure This is also known as the â€Å"tip-of-the-tongue† phenomenon and comes about when we think we know something but cannot recall it at that precise moment in time. This is due to the fact that the correct retrieval cues are not available. Sometimes different words related to the original memory can prompt us to remember the memory and these are called â€Å"interlopers. † Brown (1991) has reviewed this phenomenon for the last 25 years and has concluded that people can correctly name the first letter of the target word between 50 and 70 per cent of the time along with being correctly accurate with the number of syllables in the word. The interloper theory (retrieval cue) was investigated by Perfect and Hanley (1992) who found that distinctiveness of the target word and its similarity in meaning play a factor in recall. Tulving was another researcher to investigate retrieval cues and it was his work with Osler (1968) that led to some interesting findings. They presented participants with lists of words, each paired off with a weakly associated cue word e. g. city-dirty. Participants where then tested for free recall (without the cue word) or were cued with the word e. g. dirty. They found that cued recall consistently produced higher levels of recall. To counteract the argument that any semantic association might aid the recall, they gave participants weak semantic associates which were different to that of the original cue words. These cues did not aid in recall and so led them to conclude that specific retrieval cues aid recall if and only if the information is stored at the same time as the information about the membership of the word in a given list. While Tulving stressed the importance of cues at the encoding stage he later admitted that cues not present at this stage could also be helpful under certain circumstances. Context Dependant and State Dependant Learning Research has shown that we remember more if we recall things in the same state as what we learned them in. In other words how we encode material at the time of learning is clearly important. Godden and Baddeley (1975) presented deep-sea divers with lists of words to learn. They learned these on the beach and under 15 feet of water. Recall was then tested in either the same or the opposite environment. Findings showed that recall was significantly better if tested in the same environment. These differences however are only small but it has been suggested that by even simply imagining the original environment can be helpful. Smith (1979) gave participants a list of 80 words to learn while sitting in a distinctive basement room. The following day he tested some of the participants on recall in the basement room and others in a fifth floor room with quite different surroundings. Average recall for the basement group was 18 but for those in the fifth floor room it was only 12. A third group was tested in the fifth floor room but were instructed to imagine themselves in the basement. The average recall for this was 17 words. There is also some evidence to suggest that not only external environment plays a role in recall but also our internal environment i. e. physiological state or mood may play a part. Godwin et al (1969) found that heavy drinkers who learn things in a drunken state are more likely to recall them in a similar state. Eich (1980) has found similar findings with a range of drugs including marijuana. Research into the Role of Emotional Factors in Forgetting Flashbulb Memories Psychologists have often ignored the role of emotion in human cognitive processes but it seems likely that the way we feel has an impact upon the way we remember things and one particular type of memory that seems to be influenced by emotion have been called flashbulb memories. This is a particularly vivid, detailed and long lasting memory of an event that is usually highly significant and emotional and is usually unexpected. It can be a personal event or something that provokes worldwide interest e. g. death of Princess Diana. Research carried out by Brown and Kulik has led them to conclude that the event must be surprising and have real consequences for the person’s life. They believe that such an emotional event triggers a neural mechanism that causes details of the scene to be imprinted on the memory. They believe it is a special type of memory because the detail and accuracy with which the event is remembered and the fact that the structural form of the memory is always so similar. They believe six different types of information about the event are stored being i. Where they were ii. What they were doing iii. The person who gave them the news iv. What they felt about it v. What others felt about it vi. What happened in the immediate aftermath However not all psychologists believe that flashbulb memories are special. Neisser (1982) believes that the longitivity of such memories result from frequent rehearsal and reworking of the event rather from neural activity at that precise moment in time. He believed that we recall it clearly due to the fact that we resort to storytelling techniques when telling someone about the event. It is still unclear whether flashbulb memories represent a particular type of memory or whether they are substantially similar to most memories for big events. Repression Another view about the way in which we forget things was put forward by Freud (1915-18) who believed that some memories become inaccessible as a result of repression. He believed that we use an unconscious process that ensures that threatening or anxiety-provoking memories are kept from our conscious awareness. These memories may stay repressed for years and never come to mind or can do in the form of hysterical neurosis. Although it has proved difficult to recreate repression in laboratory circumstances a number of attempts have been made. Levinger and Clark (1961) asked participants to generate associated words with words presented by them. Some of these words were emotionally neutral e. g. tree, window and others were emotionally arousing e. g. angry, quarrel. When asked to recall these associated words results showed that people tended to recall the emotionally neutral ones as opposed to the emotionally provoking ones, which helps to support the idea of repression. However such tests are considered suspect and Holmes (1990) concluded that there is no experimental support for the concept of repression. Recently research has focused upon repressed memories associated with child sexual abuse and whether or not recovered memories are genuine. The main problem with assessing whether or not they are true is that they have no independent, objective corroborative evidence. Williams (1992) found that 38 percent of a group of African-American women who were known to have suffered abuse reported repressed memories about it although it was clear that some of these memories were false. Loftus (1997) conducted an extensive review of studies that led him to believe that even psychologically healthy individuals altered their memory of events based on false suggestions about them. Baddelley concluded that it is important to exercise great caution in interpreting such reports.

Human Resources and Organizational Effectiveness Essay

Introduction – The organization I am currently employed with is the United States Army, more specifically the Army Substance Abuse Program, rehabilitation treatment clinic at Joint Base Lewis-McChord, Tacoma Washington. The rehabilitation treatment clinic has 35 employees; 26 chemical dependency counselors, four of which are supervisors and nine administrative assistants. Key Strategy Aspect – With the recent realignment of the department from one agency to another, training and coaching is a key strategic aspect that needs to be addressed. Many of the standards and expectations of the new agency are very different than what was the norm with the previous agency the clinic was aligned with. The realignment to the new agency has brought the spotlight to the department and increased pressure to improve how the department operates. The new agency has required the department to prove efficiency and effectiveness, which has required more record keeping and statistic reporting. Proper record keeping of patient care has emerged as cumbersome and actually taking away from the quality of care provided to the patients. HR Program – Training and coaching would support and further the department’s strategy to improve effectiveness and efficiency. Through providing training and coaching on how to better use current technologies such as Microsoft office products and dictating tools to better produce patient documentation and statistical data efficiency and quality will improve. Care providers will spend less time working on documentation and will have the time needed to focus on the patient care. Strategic Metric – A strategic metric that could be used to assess the effectiveness of the training and coaching program is to measure how well the employees are performing their specific reports would be to measure the time it takes to produce the reports before and after the training. To show reduced time spent producing the patient care reports and statistical data would prove training and coaching is effective. Organization’s Strategy – How this relates to the organization’s strategy is that it directly affects the overall mission, patient care. By reducing time spent on the administrative aspect and improving the quality of the record keeping. Current statistics simply tracks how many case reports are completed. How it might differ from a benchmarking metric is that measuring the time it takes to complete the required documentation is quantifiable compared to a benchmark metric. The measure is ensuring that cases are actually documented and the time spent completing the requirement is reduced and measured.

In William Shakespeares, Othello, the villain, Iago, achieved dominance over others to prevail by using the wrath of evil to dominate good.

In William Shakespeares, Othello, the villain, Iago, achieved dominance over others to prevail by using the wrath of evil to dominate good. In the tragic play, Othello, by William Shakespeare, Shakespeare presents the classic battle between the deceitful forces of evil and the innocence of good. Ultimately, it is the forces of evil that led to the demise of Othello, a noble Venetian Moor, who was thought to be an honorable soldier and a worthy leader. Othello's breakdown led in the murder of his wife, Desdemona, who represented the good in nature. The villain, Iago, provoked the evil contained in Othello. Iago perfectly represents evil because of his cunning, untrustworthy, and selfish nature. These traits were beneficial because they gave him the motivation to cause demise in others. Without being able to manipulate his oppressors, Iago would not have been able to prevail. Indeed, the statement, "the struggle to achieve dominance over others frequently appears in fiction," applies to the character, Iago, who used the wrath of evil to dominate good.Illustration of Othello and IagoThe play begins with Iago having immediat ely taken advantage of Roderigo. Roderigo had paid Iago to enkindle a love match between him and Desdemona; yet, Iago had failed. Roderigo protests, "Iago, who hast had my purse As if the strings were thine, should'st know of this (I, i, 2-3)." In response, Iago swears by God's blood that "If ever I did dream of such a matter, Abhor me (I, i, 5-6)." However, this was only one of the many fronts Iago used to gain the trust of Roderigo. In reality, Iago solely intended on using Roderigo as an apprentice in plotting Othello's demise. When Iago states that "Thus do I ever make my fool my purse (I, iii, 385)," it is obvious that Iago is fully aware of Roderigo's naÂÆ'Â ¯ve character. He knows that Roderigo is in love with Desdemona...

A Clockwork Orange Essays

A Clockwork Orange Essays A Clockwork Orange Essay A Clockwork Orange Essay Later on In the film Alex gets arrested and put In prison. From there he volunteers to take part In a few experiments that will help condition him to turn from his violent ways. One experiment that is performed on Alex is an example of Aversion Therapy. Aversion Therapy is when a noxious or painful stimulation is applied while the patient behaves in the undesirable manner or is exposed and responding to stimulation associated with the symptom, and is discontinued when the behavior ceases or the relevant stimuli are removed (Jones, 1964). In this movie Aversion Therapy was portrayed when psychologists gave Alex a shot of experimental serum while forcing him to watch violent and disturbing images of things that he was involved in before he got arrested. The serum made Alex very sick while watching these images which later impacted the way he chose to live his life after he was cured. This is an example of Aversion Therapy. Whenever Alex was faced with a situation that involved violence he became sick which stopped him from being violent. Now although Aversion Therapy seemed to be A Clockwork Orange 3 successful at this point in the movie, it soon drove Alex crazy once he was set free and almost lead to his suicide. Alex was faced with many instances where because of his Aversion Therapy he became sick at even the thought of violence. The sickness became too great at one point and pushed Alex over the edge which made him jump out of a window, unfortunately not ending his life. This shows that in some ways Aversion Therapy can work and can cure someone of their illness, but on the other hand too much Aversion Therapy can really drive someone Insane! Human nature has long since been in question. Alex is an extremely interesting character. He is a brutal human being who evolves as a character only to fall back into his original state. Its almost as humans are a blank slate. They are subject to the environment around them and they are molded by that environment. Alex longs for power. When he has it, he wants more. Alex has an almost dictatorial presence about him. He lives a life with no discipline and unfortunately suffers the consequences. His longing for power leads to his downfall and horrific rehabilitation. Alex undergoes a terrifying reconditioning. Alex is strapped to a chair, drugged, and tortured. He is subject to the oppressive government in which he lives. Ales life takes a complete 180. Instead of being powerful, he is now powerless. Although Ales wrong doing is taken to an unimaginable extent, does he have the choice to be bad? Is the conditioning that he experiences morally right? Can people take away his free will? Free will, defined as freedom of action by Roy F. Bandmaster, is a central focus of Anthony Burgess A Clockwork Orange. Burgess decides to take a character who is, by most moral standards, evil, and transform him into the protagonist. At points in the novel, a reader forgets the horrific things that he does, and begins to feel sorry for him and the torture that he is experiencing. Alex is a tool of the government, manipulated into the person that they want him to be. He is horrifically brutalized. All of his free will is taken away. Alex is classically conditioned through the use off special drug. This drug causes him to become violently ill when witnessing, or even hinging about, violence, and specifically Ludwig Van, 9th symphony, 4th movement causes a big reaction. The conditioning was successful, and they then proceeded to release Alex back into the real world, where Alex is helpless due to his conditioning. The argument that Burgess is trying to make has nothing to do with Ales actions (Newman, Bobby 63). He is arguing that the higher power should not be allowed to take away a persons free will, no matter what their actions are. Free will is human right, that we all share. The relevance of A Clockwork Orange has not changed over time. Its principles still spark debate and discussion today as we evaluate the society that we live in. Free Will In Scientific Psychology) Free will has a relation the Anthony Burgesss title A Clockwork Orange. The mass, location and velocities of the planets as they travel in their orbits around the sun determine where they will be in a thousand, a million or a billion years from today, provided only that all the forces acting on them are properly accounted for. I en unless, once set In mouton, runs Its course Inex orably, Like a clockwork (K Just like how the universe has a course made for it, so does Alex. His life was like a clockwork, Just running its course. Much of our life is already determined for us. We are either helped or hurt by a great variety of factors. Race, class, ability, gender, and many more contribute greatly to what we can and cannot do. It is an unfortunate reality, and much more complex than Ales. Much of what we do now, right or wrong, is unconscious. We evaluate what is beneficiary to the betterment of the individual. The dynamic of our society has created this behavior. We are subject to, and targeted for a number of uncontrollable things. Alex had control over the things that he was doing, and then it was taken away from him. We have very limited control over what we do because society takes our free will away. Behaviorism has a relation to free will. Watson view on behaviorism is Psychology should embrace behavior as its subject matter and rely on experimental observation of that subject matter as its method (Moore 451). Also Watson published his paper Psychology as the Behaviorism Views It, and in this paper he states: Psychology as the behaviorism views it is a purely objective experimental branch of natural science. Its theoretical goal is and control of behavior. Introspection forms no essential part of its methods, nor is the scientific value of its data dependent upon the readiness with which they lend themselves to interpretation in terms of consciousness (Harlem 6) the prediction Watson set the stage for behaviorism, which soon rose to dominate psychology. Watson went a little overboard in that paper. But on the good side, he attracted many enthusiastic followers, became the national interest, made headlines in national newspapers, and was the subject of many articles in popular periodicals. But then there were troubles that Watson experiment wasnt considered Science (Behaviorism For the New Psychology) Regarding A Clockwork Orange, would such a conditioning process really work? Even though whenever Alex was surrounded by violence he would get nausea, over time that would start to disappear due to the violence being to minor, or Just the fact that he would get used to the sickness. We never really know how Alex becomes De- conditioned. Alex has dreams of dirty water taken out of his body, and clean water being added, but thats as much as we get. While Alex was recovering from an attempted suicide, lying unconscious in a hospital bed, somehow the conditioning process was reversed. Even though it seems like Burgess consistency with the effectiveness of behavioral interventions didnt follow regulations, it seems as if he wanted to make a comparison with the way the government is in our lives. A Clockwork Orange is much less about violence and more Burgess reflection and evaluation on his own society. It is an extremely different and unique approach that he decides to take, and for a lot of people it is ineffective. Readers are disturbed by the graphic violence rather than sparked by his overall message. What Burgess is trying to do is show growth in a character and hope that one can change, but is masked Day ten Truculently secretive text Burgess Imagined Torture AT a torn state, decimated by violence and oppression, grabs a reader and truly changes them. It is hard to imagine that one will forget that they read A Clockwork Orange, but for the wrong reasons. Rather than recall the novels foundation, one will remember the aesthetics and how it was portrayed. ( Burgess and Behavioral Interventions) Free will was introduced from the beginning of the novella. From the first line of the book Whats it going to be then eh? demonstrating how Alex and his friends were free to do anything, to the title of the book being compared to the clockwork of the earth. (Burgess 1). The belief of being conditioned is sometimes hard to believe. Even though it is somewhat possible, it could only be taken so far. Trying to change the way Alex sees violence wasnt an easy process. Even though it might of worked, it couldnt of lasted forever. Bandmaster, Roy F. Free Will In Scientific Psychology.

A Close Look at the Singapore Math Method

A Close Look at the Singapore Math Method One of the harder things parents have to do when it comes to their child’s schooling is understand a new method of learning. As the Singapore Math Method gains popularity, it’s starting to be used in more schools across the nation, leaving more parents to figure out what this method is all about. A close look at the philosophy and framework of Singapore Math can make it easier to understand what’s going on in your child’s classroom. The Singapore Math Framework The framework of Singapore Math is developed around the idea that learning to problem-solve and develop mathematical thinking are the key factors in being successful in math.The framework states: â€Å"The development of mathematical problem-solving ability is dependent on five inter-related components, namely, Concepts, Skills, Processes, Attitudes, and Metacognition.†Looking at each component individually makes it easier to understand how they fit together to help children gain skills that can help them solve both abstract and real-world problems. 1. Concepts When children learn mathematical concepts, they are exploring the ideas of branches of math like numbers, geometry, algebra, statistics and probability, and data analysis. They’re not necessarily learning how to work the problems or the formulas that go with them, but rather gaining an in-depth understanding of what all of these things represent and look like.It’s important for kids to learn that all of math works together and that, for example, addition doesn’t stand by itself as an operation, it carries on and is a part of all the other math concepts as well. Concepts are reinforced using math manipulatives and other practical, concrete materials. 2. Skills Once students have a solid grasp of the concepts, it’s time to move on to learning how to work with those concepts. In other words, once the students have an understanding of the ideas, they can learn the procedures and formulas that go with them. This way the skills are anchored to the concepts, making it easier for students to understand why a procedure works.In Singapore Math, skills don’t just refer to knowing how to work something out with pencil and paper, but also knowing what tools (calculator, measurement tools,etc.) and technology can be used to help solve a problem. 3. Processes The framework explains that processes â€Å"includes reasoning, communication and connections, thinking skills and heuristics, and application and modeling.†    Mathematical reasoning is the ability to look carefully at mathematical situations in a variety of different contexts and logically apply the skills and concepts to problem-solve the situation. Communication is the ability to clearly, concisely and logically use the language of math to explain ideas and mathematical arguments. Connections is the ability to see how math concepts are related to each other, how math is related to other areas of study and how math relates to real life. Thinking skills and heuristics are the skills and techniques that can be used to solve a problem. Thinking skills include things like sequencing, classifying and identifying patterns. Heuristics are the experience-based techniques a child can use to create a representation of a problem, take an educated guess, figure out the process to work through a problem or how to reframe a problem. For example, a child may draw a chart, try to guess and check or solve parts of a problem. These are all learned techniques. Application and modelling is the ability to use what you’ve learned about how to solve problems to choose the best approaches, tools and representations for a certain situation. It’s the most complicated of the processes and takes a lot of practice for children to create math models. 4. Attitudes Children’s are what they think and feel about math. Attitudes are developed by what their experiences with learning math are like.So, a child who has fun while developing a good understanding of concepts and acquiring skills is more likely to have positive ideas about the importance of math and confidence in his ability to solve problems. 5. Metacognition Metacognition sounds really simple but is harder to develop than you might think. Basically, metacognition is the ability to think about how you are thinking.For kids, this means not only being aware of what they are thinking, but also knowing how to control what they are thinking. In math, metacognition is closely tied to being able to explaining what was done to solve it, thinking critically about how the plan works and thinking about alternative ways to approach the problem.The framework of Singapore Math is definitely complicated, but it’s also definitely well thought out and thoroughly defined. Whether you’re an advocate for the method or not so sure about it, a better understanding of the philosophy is key in helping your child with math.

Read instruction Essay Example | Topics and Well Written Essays - 500 words - 1

Read instruction - Essay Example The Baroque architects, gardeners and artists including the chief designer Louis Le Vau and the artist Charles Le Brun undertook a responsible mission in order to erect a palace suitable and grand enough to host the whole royal family and the large court (EAH). One of the most remarkable fragments of Versailles is the Hall of Mirrors built and decorated under the king Louis XIV in the period when absolutism was on its peak. The 73-meters-long gallery was created with intention to glorify the victory of France in the war and symbolize political, economic and cultural success of France (en.chateauversailles.fr). Marble, gilding, mirrors, crystal chandeliers and lavish decoration tell the spectator of the glory and prestige of the French court. The political achievements were depicted by Le Brun on the arches of the gallery referring to ancient allegories. The economic power of the country was transparently stated through the number of mirrors located in front of each window of the gall ery and – thus – making the hall even more spacious. The key idea of such lavish mirror use was to demonstrate the production potential of France in mirror-making (mirrors were the objects of luxury at that time). Moreover, the Hall of Mirrors adorned with splendid Baroque paintings alluding to ancient mythology and marble sculptures of the ancient Greek gods was a brilliant specimen of the best cultural and artistic tendencies of the 17th century. To my thinking, the primary purpose is achieved successfully as Versailles and – particularly – the Hall of Mirrors inspires awe even nowadays: no wonder that the hall was often used as a waiting room for visitors because it is a perfect piece to be the â€Å"face† of the court and suggest the power and splendor of the King. In this respect, it should be also mentioned that the palace must have elevated the Crown in the eyes of the people of France: the suggestive

Critical evaluation of 4 Ps Essay Example | Topics and Well Written Essays - 1000 words

Critical evaluation of 4 Ps - Essay Example This greatness of Nokia is just for the reason that, it identifies the core of brand needs to be portrayed in everything that the company does, particularly those that influence the customers (Hooley & Graham, 2008). The product design is obviously judgmental to the accomplishment of the product, but the question arises that how the Nokia administers to insert qualities in product design? The response is that it provides their user a great deal of consideration to use their phones. The large display screen, for example, is the â€Å"appearance† of the phone. The delineation of phones is arched and easy to grasp. The mobile casing and other features such as colors and functionalities can be customized according to the user’s character, way of life, and frame of mind of the customer. The soft keypads also put in the great deal of compassion and comfort, articulating the brand nature. Product design emphasizes on the customer and their needs, and this can easily be summari zed in the catch phrase â€Å"human technology’’ (Kotler & Pfoertsch, 2006). But in the USA, Nokia status has started shaking. It led the 40% shares of the American market in 2008 with its Symbian OS in 2009, 33% Apple’s iPhone started taking market and some other companies such as Motorola, HTC, Samsung etc. now shares in almost 5% of the American market. Nokia’s big competitors are Samsung, Apple and HTC (Ewan, 2010). Marketing Mix 4P’s Nokia is utilizing successfully its 4P’s Price Place Promotion Product Price Price manipulates the brand price in two ways (1) look for the lowest price to keep away from financial risk or (2) seek the higher price to gain the product quality (Kotler & Pfoertsch, 2006). There is a specific category of customers for which the price is vital especially when considering items for everyday use. In this scenario, some customers may also choose the brand just because they are offered at lowest prices, whereas so me customers prefer to buy high price because they believe that higher price things are of high quality. The phones that Nokia is producing are frequently sold at high prices. The value of new technology starts reducing after two months of its launching time. Nokia phones are mostly sold at ?200+, if they carry the latest technology. The prices of such technology are mostly based on competitors and competition, but they always tried to be within the approach of their customers, they always take their customers under consideration (Gabrielssona & Gabrielsson, 2008). Places Nokia phones are available and generally sold all over the world. Some of the renowned dealers or retailers of this product are Advance telecom, United mobile, Mobile zone, The Find (Dubai), Dixon‘s and other Electrical suppliers. Promotions Advertising which can be done through the TV (series of Nokia Lumia Ad one with Priyanka chopra), Bill boards (all over the world they are using billboards to promote Nok ia), Radio and Newspaper, Posters Dummies and display stands. Nokia is also doing their promotion by providing product trainings for student for which they had arranged special training sessions in various institutions. Promotion is one of the vital aspects to focus upon in this technological industry. Hence every company is bound to use all weapons of marketing which includes front line

Organization change and Development Essay Example | Topics and Well Written Essays - 1000 words

Organization change and Development - Essay Example ity a solid know as to how things would shape up within the coming times and how success would be achieved with significant changes every now and so often. Organizational development could either be built upon the premise of change on a short term basis or one from the long term standpoint. It gives the stakeholders a close cut feel of the things that might happen over a period of time and which shall take place for the success regimes of the organization essentially. An organization is a subset of the thinking bases of the people who work for it and work within its domains. This organization does not get manifested in any other way apart from the required tasks of the top management and the people who are at the helm of affairs within the related settings. It is important that these people realize what is their responsibility towards the people who work within the organization and who do their best to achieve the goals with limited resources at their disposal (Church 2002). Moreover, organizational significance is manifested time and again by the efforts and endeavors of the people who make things happen within the organization itself. This is a true representation of how things eventually happen for the goodness and sanity that prevails within any organization at the end of the day. Organizational development seems to be a missing link when people are inclined more towards their personal goals and manifestations and hence this is one scenario t hat seems to play a very negative role within the discussion basis for this paper. Change has to come from within in order to be remarked as a positive subset of organizational harmony and accord. Similarly, development is an important consideration – one that is given more and more importance by the top management regimes within any organizational discourse (Sugrue 1999). Organizational studies have long and hard brought the notion of development and change to the fore because this has touched upon deep and incisive

Organisation and Management Essay Example | Topics and Well Written Essays - 2000 words

Organisation and Management - Essay Example Now the imperative point to understand here is the fact that learning can not only be at the highest level, rather the knowledge management can even take place at the middle cadre and the special trainings help at doing their best as far as the lower level management is concerned. An organization which can learn can understand what are its responsibilities with regards to the society, the environment, its stakeholders and customers, its functions and different processes which have to be looked down up at with a legal and ethical perspective. This means that the organization emancipates its working methodologies in line with its already set values and moral principles. Moreover, it knows what are its obligations and compulsions towards all the above-mentioned. The organization is always willing and eager to learn from its mistakes, ready to bring in newer and fresh processes within its folds and always encouraging its stakeholders and employees to invest more money and time, respectively. Managing an organization is also an important function which comes under the learning principles. It has case studies and best case scenarios to look up to whenever there is a problem or trouble at hand and it knows who the right person is to contact whenever there is some discrepancy within the system. Add to that the organization tries to keep its contacts, no matter in which capacity they are, at a maximal point and always keeps on increasing so as to become a socially active player within the relevant industry. The management aspect also stems from the fact that its knowledge base is intact and knows what is required of it. This knowledge base has the role of continuously improving the systems and working methodologies. It also has the best available middle management employees who know the technical basis of running the organization and whose potential can largely benefit the sound workings of the company. Thus it is very

Research Methodology Essay Example | Topics and Well Written Essays - 2000 words - 2

Research Methodology - Essay Example The research methodology suggests that the research work is divided in to several stages and how each of them has been addressed in the research work. The stages are research philosophy, approach, strategies, choices, and techniques. The stages will be discussed in details in the next sections and it will be discussed in regards to the research work. The research philosophy focuses on the philosophical outlook of the researcher that influences the research work. The research philosophy determines the path in which the research work will be pursued. It can be roughly divided in to two segments, Objectivist approach and Subjectivist approach. The objective approach is associated with quantities research approach and it focuses on the positivism, scientific study and experimentalism. On the other hand the subjective approach is focused on the qualitative, interpretive and voluntarism. This research work is based on the positivist approach where the research philosophy is strictly objectivist in nature. The positivism paradigm suggests that only the factual information is worthy of consideration for any research work. Positivism also indicates that the role of the researcher is quite limited to collection of raw data and its objective interpretation. There are no room for personal judgement or personal biasness. This principle is so lely dependent on the quantifiable observation, which requires statistical analysis to extract the required information to answer the research questions (Cullen 2006).The positivism approach has allowed the research to proceed in a mechanistic approach of assessing the corporate social performance of different firms and industries. This approach will remove the room for any personal biases, which as a result will yield results of higher quantitative accuracy. The research approach can be of two types, deductive approach and inductive approach. In a deductive approach the research works

Critically examine the government's definition of a sustainable Essay

Critically examine the government's definition of a sustainable community and explore the problems associated with applying the concept to poor, inner city area - Essay Example rldwide has led to the need for change of the structure of cities in order to meet the current social and cultural trends; however, the relevant decision should not be taken without a careful examination of the resources available as well as of the potential consequences of these initiatives to the environment. In this context, the appearance of sustainability could be explained at the level that the specific concept could offer the required framework of urban development ensuring the quality of life of people in modern cities. Despite all the measures taken for the application of the principles of sustainability – as they have been developed through the years – in practice it has been proved that in modern urban environment the use of techniques and construction rules that are based on the principles of sustainability is not an easy task; the above phenomenon can explain by the fact that the resources available for the realization of these projects are usually limited, the cost involved is high and the intention of the governments to fully align the urban development of cities with the principles of sustainability is not as strong as required for the promotion of the specific concept in countries around the world – no matter the strength of their economy or their social/ cultural characteristics. The problem seems to be more severe in cases that efforts are made in order to develop relevant projects – based on the principles on sustainability – on areas that are not developed – referring especially to the poor inner city areas. In case that such an initiative is undertaken, the potential risks could be many as it is explained analytically below. The examination of the effectiveness of the governmental plans related with the promotion of sustainability across a country is developed in this paper referring to the case of Britain; the sustainable development of the country’s projects – including the protection of the environment – is achieved

Research Methodology Essay Example | Topics and Well Written Essays - 2000 words - 2

Research Methodology - Essay Example The research methodology suggests that the research work is divided in to several stages and how each of them has been addressed in the research work. The stages are research philosophy, approach, strategies, choices, and techniques. The stages will be discussed in details in the next sections and it will be discussed in regards to the research work. The research philosophy focuses on the philosophical outlook of the researcher that influences the research work. The research philosophy determines the path in which the research work will be pursued. It can be roughly divided in to two segments, Objectivist approach and Subjectivist approach. The objective approach is associated with quantities research approach and it focuses on the positivism, scientific study and experimentalism. On the other hand the subjective approach is focused on the qualitative, interpretive and voluntarism. This research work is based on the positivist approach where the research philosophy is strictly objectivist in nature. The positivism paradigm suggests that only the factual information is worthy of consideration for any research work. Positivism also indicates that the role of the researcher is quite limited to collection of raw data and its objective interpretation. There are no room for personal judgement or personal biasness. This principle is so lely dependent on the quantifiable observation, which requires statistical analysis to extract the required information to answer the research questions (Cullen 2006).The positivism approach has allowed the research to proceed in a mechanistic approach of assessing the corporate social performance of different firms and industries. This approach will remove the room for any personal biases, which as a result will yield results of higher quantitative accuracy. The research approach can be of two types, deductive approach and inductive approach. In a deductive approach the research works

Research report Paper Example | Topics and Well Written Essays - 1750 words - 4

Report - Research Paper Example These attempts of ennrching customer insights are highly different across different stores throughout the world (Marks & Spencer plc, 2015). Contextually, the current research demands for a study of customer insights into an organisation, where M&S has been proposed. The reason behind selecting M&S as the organisation for the study is the sector which it belongs to, i.e. retailing. The research of the retail sector would provide superior outcomes to the study, as a wide variety of customers arrive at retail outlets. The retail sector also has a higher number of consumers as compared to any other industry throughout the world. Moreover, it is notable that the consumers spend a significant proportion of time in retail outlets as compared to other outlets. Thus, it is important from the perspective of a researcher to select retail outlets for understanding consumer insights to a large extent (Marks and Spencer plc, 2015). The prime aim of the proposed research is to understand consumer insights in M&S. In this regard, for attaining the aim of the research, it is essential to draw some of the research objectives for the study. The research objectives are listed underneath. For the effective completion of the study, it is important to set some of the research questions. In this regard, it is highly important that the research questions are relevant to the objectives and aim of the study. These research questions are listed underneath. The proposed study involves a unique and decisive research plan, which would significantly support the overall development of the study and the effective completion of the same. In this regard, the correlation between the different variables would be executed (Baker, 2004). In this regard, the variables are selected based on the research questions of the study, which are listed above. Moreover, it is notable that the correlation process would be

Company background and overview of Coca Cola

Company background and overview of Coca Cola Coca-Cola is one of the world famous and largest brands in beverages industry. The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand has since become household drink in over 200 countries across the globe. Carbonate drinks are the single largest component in Coca-Cola Company which account for about 78% of the total volume sold in the 2008. The company has over 3000 beverages products and has about 500 brands in its portfolio these includes Coca-Cola/Diet Coke family, Coca-cola enterprise (CCE) wide range of carbonates includes Fanta, Lilt, Sprite and PowerAde, plus the Schweppes brand in the UK according to keynote report. The Coca-Cola brand has been adopted the strategy of global marketing. They are considering the whole world as single market place and uniform marketing strategy was being used Coca-cola for many years, but now the trend is changing and different marketing campaigns are being designed for different regions of the world. . Business decisions are made on a domestic basis to fit in with the culture and needs of the domestic community. In 1919 Coca-Cola decided it was time to go global. The Coca-Cola Company decided to take its operations beyond national boundaries and marketing research was started in central America, china and many other countries of the world. Because of successful and efficient marketing research Coca-cola was able to produce globally in different regions of the world Coca cola in UK The carbonate market in the UK is dominated by relatively few companies. These are, In the main, subsidiaries of global conglomerates such as the coca cola company and Pepsi CO. Indeed, Coca-Cola, BSD and own label alone account for well over two thirds of the carbonates market volume in the UK.The purpose sale of BSD, In which PepsiCo already has a 10% share, is likely to make one of the these groups even stronger in the UK market. Coca -Cola Companys major brand in the UK and in the world is coke or simply Coca-Cola. Other major brands of the Coca-Cola Company in the UK portfolio include Diet Coca-Cola, Cherry CoCa-Cola,Fanta,Lilt,Sprite,Dr Pepper and Schweppes.Dr Pepper,Wich has been on sale in the UK since 1982,is reported to most popular among the younger and teenagers in the UK. The companys operations in the UK are divided between CCE and Coca-Cola Great Britain (CCGB). CCE is the manufacturer and distributor, whereas CCGB owns the brands and is responsible for marketing. The companys beverages are generally for all consumers. However, there are some brands, which target specific consumers. For example, Coca- Colas diet soft drinks are targeted at consumers who are older in age, between the years of 25 and 39. PowerAde sports water target those who are fit, healthy and do sport. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12. Coca cola in Nepal Coca-Cola was first introduced into Nepal in 1973, when it was imported from India, but local production would only begin in 1979, with the establishment of Bottlers Nepal Limited (BNL). Coca-Cola Sabco acquired bottling rights from The Coca-Cola Company for Nepal in 2004. BNL, which has plants in the capital Kathmandu and Bharatpur, is the only bottler of Coca-Cola products in Nepal. The Marketing, Sales and Distribution strategy for BNL is titled Refresh the Marketplace and includes a robust Consumer Response System to address any consumer concerns, ideas and suggestions. BNL is also committed to strengthening the community through various programmes, particularly in the health sector, as the country has the lowest per capita public health expenditure in the world. In association with the local community, BNL assists by supporting a Free Health Check-up Clinic at Bharatpur. The Nepalese enjoy Coca-Cola, Fanta and Sprite Advertisement   Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  If we look on advertising perspective of Coca-cola, advertising has created a demand for Coca-Cola worldwide. However, advertising has to be in line with the domestic culture. An adapted marketing mix means adjusting the mix with the prevailing culture, geographic, economic and other differences in different countries. Different languages and cultures caused problems. COCA COLA ADVERTISMENT Add 1 Bottlers Nepal and Bottlers Nepal (Tarai) on lat week announced the launch of their summer promotion campaign Coca-Cola Football Maha Utsab targeting soccer fans across the country. . According to Bottlers Nepal, consumers need to purchase Coca-Cola, Fanta or Sprite and SMS the 10-digit unique code under the bottles crown to 4477. The scheme is applicable to all 200 ml and 250 ml returnable glass bottles or all sizes of PET bottles from April 1 to May 31, 2010. During the scheme period, consumers will also get a chance to win attractive Coca-Cola t-shirts, caps and free drinks, said Pranaya Sthapit, country marketing manager of Bottlers Nepal. Coca Cola Advertisement in Rural Area of Nepal Coca Cola Advertisement in Rural Area of Nepal, Wikimedia Commons Figure: 1.1 Market Segmentation in Nepal : The supplier driven Nepalese market generally practiced mass marketing approach with product variations in the past. The socio-economic changes and developments in transport and communication system have made Nepalese marketers conscious of market segmentation. The marketing strategies of global organizations like Coca Cola, Pepsi, Nepal Lever and Standard Chartered Bank have reinforced this consciousness. The following points describe the practices of market segmentation in Nepal. 1: Non-systematic: Segmentation is generally not based on systematic market research. Past experiences, hunches of management and competitors strategy have influenced segmentation. 2: Variables for Segmentation: The variables mostly used for consumer market segmentation are: Geographic Demographic Psychographic Behavioural 3: Lack of Information: Nepalese marketers lack comprehensive information about consumer characteristics. They tend to regard marketing research as a wasteful cost. This has constrained the effective evaluation of market segments in terms of their attractiveness and appropriateness. Risks are not properly assessed. 4: Government Policies: Government policies in Nepal are not very supprotive of marketing. They do not regard businessmen as partners for development. Restrictions of movement of goods and controls have discouraged market segmentation. 5: Lack of Ethical Considerations: Environmental and welfare considerations are generally disregarded for market segmentation in Nepal. The above points clearly indicate that the concept of market segmentation is at an initial stage in Nepal. However, the importance of market segmentation is likely to increase in the years to come Positioning Positioning is the process of creating, the image the product holds in the mind of Consumers, relating to competing products. Coca cola and Pepsi both make soft drinks, Pepsi may try to compete but they will still be seen as down market from coke. coke has been positioned based on the process of positioning by direct comparison And have positioned d their products to benefit their target markets. Most people Create an image of a product by comparing it to another product, thus evident Through the famous battles between Coca-cola and Pepsi products. Product life cycle: When referring to each and every product or service ever placed before the consumer i.e. in the long term all the existing products and services are dead. For e.g.:- Replacement of Ford Cortina ( a highly successful car) by Ford Sierra, the replacement of sierra by the Ford Mondeo and the replacement of the old Mondeo by the new Mondeo in 2001. So every product is born, grows, matures and dies. So in the commercial market place products and services are created, launched and withdrawn in a process known as Product Life Cycle. To be able to market its product properly, a business must be aware of the product life cycle of its product. The standard product life cycle tends to have five phases: Development, Introduction, Growth, Maturity and Decline. Coca-Cola is currently in the maturity stage, which is evidenced primarily by the fact that they have a large, loyal group of stable customers. Furthermore, cost management, product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability. In foreign markets the product life cycle is in more of a growth trend Cokes advantage in this area is mainly due to its establishment strong branding and it is now able to use this area of stable profitability to subsidize the domestic Cola Wars. Insert the picture of the product lifecycle. Future financial objective In uk Coca-Cola Enterprises, the worlds largest bottler of Coca-Cola products which will soon be focused purely on some of the largest but also most mature soft drinks markets in Western Europe, is optimistic about the long-term growth prospects for this territory. The group aims to achieve in currency neutral terms: revenue growth of 4% to 6%; operating income growth of 6% to 8%; earnings per share growth in a high single-digit range; and return on invested capital improvement of 20 basis points or more per year. These metrics reflect the solid growth opportunity that lies ahead in Europe, says John Brock, chairman and chief executive of Coca-Cola Enterprises. They exceed our current long-term objectives. We are committed to these financial objectives, and in turn, to creating real value for our shareowners, our customers, and our employees. Financial Market share of coca cola in uk. Coca-Cola has reported strong second-quarter profits, beating market expectations, thanks to rising international sales. Total profits were $2.37bn ( £1.56bn), up 16% from a year ago and narrowly above forecasts of $2.3bn. The beverage makers share price jumped 2.3% in the first 15 minutes of New York trading. Revenues were up 4.8% to $8.67bn, thanks to rapid sales growth in Latin America, Africa and parts of Asia. Among the best growth markets were Brazil, where sales volumes were up 13%, and India, up 22% since last year. The producer of Fanta, Sprite and Vitamin Water also reported a pick-up in growth albeit at a more sedate 2% pace in its home market of North America. In Europe, however, sales were down 1 http://www.bbc.co.uk/news/business-10716077, 21 July 2010 Last updated at 15:42 Competitors Analysis Coca-Cola Enterprise is the UK subsidiary for the Coca-Cola Company. In 2008 UK carbonate was valued about  £6billin; with which Coca-Cola (GB) hold about 60% value in both retail and on-trade. Britvic soft drink which is UK subsidiaries of PepsiCo and is the main competitor was second place in terms of market shares of 15% retail sales according to mintel. PepsiCos flagship brands in soft drinks are Pepsi, Pepsi Max, Diet Pepsi, Gatorade and Mountain Dew, and the company also owns Tropicana and Dole, the worlds leaders in fruit juice. GlaxoSmithKline PLC, a giant in healthcare products, is the UK third largest carbonate drink and is also on a different scale from most drinks companies. The company specialised in medicines and oral care, as well as three famous drinks brands: Lucozade, Ribena and Horlicks. CCE, had a turnover of  £1.43bn in the year ending 31st December 2006, up 2.4% on the previous year whereas For the year ending 30th September 2007, Britvic PLC recorded total branded revenues of  £716.3m, up by 5.7% on 2006. According to John Sicher of Beverage Digest (2009), Coca-Cola was the number one brand with around 42.7% in 2008. PepsiCo was second, with 30.8%, however these market shares for both Coca-Cola and PepsiCo have slightly decreased from 2007 to 2008. Coca-Colas volume has also decreased 1.0% since 2007, whereas PepsiCos volume has increased 0.3%. Strong growth of Coke range in the UK is probably due to the introduction of coke zero and Diet coke product. Coke Zero is the most significant of KOs new innovations. This beverage is marketed as a calorie-free version of Coca-Cola Classic, omitting the diet label in an attempt to appeal to new demographics. This brand alone accounted for nearly one third of all 2006 growth for beverages bearing the Coca-Cola trademark. http://ivythesis.typepad.com/term_paper_topics/2009/08/strategic-analysis-coca-cola.html RECOMMENDATIONS After completing our project we have concluded some recommendation for the coca cola company, which are following. à ¢Ã¢â€š ¬Ã‚ ¢Coca Cola Company should try to emphasis more on providing their infrastructure in the market to facilitate their customers. à ¢Ã¢â€š ¬Ã‚ ¢According to the survey, conducted by the international firm Pakistani people like little bit sweeter cola drink. So for this coca cola company should produce their product according to the local demand. à ¢Ã¢â€š ¬Ã‚ ¢Marketing team should try to increase the availability of Coke in rural areas. à ¢Ã¢â€š ¬Ã‚ ¢They should also focus the old people. à ¢Ã¢â€š ¬Ã‚ ¢Now young generation has a trend to drink a coke 2 regular bottles at same time, so providing more satisfaction to them company should introduce  ½ liter disposable bottle. Coac- Cola Market Share The UKs Top 10 Soft Drinks by take-home sales value in 2009. Coca-Cola. Lucozade (GlaxoSmithKline). Robinsons (Britvic). Pepsi (Britvic). Tropicana (PepsiCo)   Red Bull. Ribena (Glaxo SmithKline). Schweppes (Coca-Cola). Actimel (Danone). Volvic (Danone Source: Nestle Worldwide The Top 10 Soft Drinks Companies in 2009 by market share. Coca-Cola ( bottling partners) PepsiCo ( bottling partners). Nestle. Suntory. Dr Pepper Snapple. Red Bull. Danone. Kirin. Asahi Breweries. Ito En. Coca-cola is number one for the 11th year http://www.financenews.co.uk/uncategorized/coca-cola-still-on-top-of-the-world/ (note;i need to search and type on this id) For 11 straight years, Coca-Cola has retained its spot as No 1 in Interbrands annual ranking of the 100 Best Global Brands followed by IBM, Microsoft, Google and GE. The 2010 report estimates the Coca-Cola brand value at $70.5 billion, up by two per cent since 2009, said the Interbrand that uses a combination of analysts projections, company financial documents and its own qualitative and quantitative analysis to arrive at a net present value. Top 5 Global brands in 2010 Rank Company Brand Value 1 Coca-Cola $70.452m 2 IBM $64,727m 3 Microsoft $60,895m 4 Google $43,557m 5 GE $42,808m The Himalaya Times ,Added At:   2011-02-14 12:18 AM The market share of Coca Cola and its rival Pepsi might be 50-50 in many parts of the world but when it comes to Nepal, the market share structure would be 3:1. The factor which needs to be credited for this data of Coca Colas market share cannot be determined that easily. As far as I know, the factors could be, the management and the quality it has maintained. The company with the largest paper work in Nepal had Bottlers Nepal, the sole distributor for Coke in the second spot. This also proves that the management is good and the quality maintenance needs no description at all. There were ups and downs in Coke. A couple of years or so, the workers went on for a strike all over Nepal in Bottlers Company resulting the distribution and production into halt. To worsen this case, this halt was in existence in the peak season which was finally solved. The year 2008 could be different and nothing is predictable. The number one spot could be snatched by Microsoft in this present age of information technology. If only Coca Cola could come up with some beverage for chilling cold with the same brand, who knows they might still be at the number one spot for the next ten years or so. Friday, January 11, 2008 | The carbonate market in the UK is dominated by relatively few companies. These are, In the main, subsidiaries of global conglomerates such as the coca cola company and Pepsi CO.Indeed, Coca-Cola, BSD and own label alone account for well over two thirds of the carbonates market volume in the UK.The purpose sale of BSD, In which PepsiCo already has a 10% share, is likely to make one of the these groups even stronger in the UK market. Financial objectives On September 7, 2010, CCE announced updated long-term financial objectives, including the following: Revenue growth of 4 percent to 6 percent; Operating income growth of 6 percent to 8 percent; Earnings per share growth in a high single-digit range; and Return on invested capital improvement of 20 basis points or more per year. Coca cola market share by area Area NORTH AMERICA LATIN AMERICA EUROPE MIDDLE EAST ASIA AFRICA Volume 30% 25% 22% 17% 6% RANKING 1 2 3 4 5 Figure: 2 Sources: Business plan on coca-cola 8/8/2010 MARKETING STRATEGY Our local marketing strategy enables Coke to listen to all the voices around the world asking for beverages that span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge. Whether youre a student in the United States enjoying a refreshing Coca- Cola, a woman in Italy taking a tea break, a child in Peru asking for a juice drink, or a couple in Korea buying bottled water after a run together, were there for you. We are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, wellness, and diversity. Coke strives to be a good neighbor, consistently shaping our business decisions to improve the quality of life in the communities in which we do business. Its a special thing to have billions of friends around the world, and we never forget it. Processes of Communication in a coca-cola The process of communication would be as follows: Message conceived decision made to send message and reasons why. Message encoded information for notice and what sort of layout is going to be used etc. Communications medium selected communication method selected, in this case notice. Message decoded language and knowledge used to send out the right message. Message interpreted meaning of notice, recipients view. Feedback supplied feedback supplied to sender e.g. opinions, response etc. Sample of communication process of coca-cola N N Massage . Feedback Figure: Schramm (1955) Note:Communication process copy from book http://books.google.co.uk/books?id=KKp3Hg5vmVsCpg=PA276dq=marketing+communication+theory+/coca+colahl=enei=69phTZj6G9HssgbEqKC2CAsa=Xoi=book_resultct=resultresnum=3ved=0CD4Q6AEwAjgK#v=onepageq=marketing%20communication%20theory%20%2Fcoca%20colaf=false Coca-Cola market share and sub product in Nepal Bottlers Nepal said it is planning to invest $10m in the next three years to expand its bottling operations and launch a brand of mineral water for the market. The bottler of Coca-Cola in Nepal will use the funds to modernise its bottling plants in Kathmandu and Bharatpur. The company, which posted a 20% growth in 2009, said it will start manufacturing the Kinley brand of mineral water following standards prescribed by the World Health Organization (WHO). Coca-Cola Sabco, one of Coca-Cola Companys bottling partners, has invested about $45m in the last five years, and annually produces one million bottles of carbonated soft drinks. Coca-Cola has a 67.8% market share in Nepals carbonated soft drinks business, according to global marketing research firm ACNielsen.

Standardized Testing Essay -- Standardized Testing Essays

Standardized Testing President Bush is promoting annual standardized testing for all students in grades three through eight in order to assess their academic achievements. This bill is currently being considered in Congress, and has garnered much support from individuals in the community. As of right now, fifteen states test students in those grades, and more than twenty have high school exit exams. Exit exams look only at the test score of a student, not at his or her academic achievements throughout High School, and in many cases, people are either over- or underrepresented by their test scores. This occurs partly because America does not currently have the capabilities of fairly scoring the increasing number of tests, even though the companies creating and scoring the tests enjoy a large profit. The number of companies creating these tests is pitifully small. Adding to the lack of validity of the scores of these tests is the fact that many students today are not native English speakers, and their capabilities could be grossly underestimated by these types of exams, and there is a strong racial bias involved in most major tests. But, the biggest and most troubling problem with standardized testing is how it affects the learning that takes place in the classroom. This leads to the question of just how standardized we want our schools to be. Standardized tests are nothing but hurtful, and America should make a move away from them, especially since they are expensive and ineffective. We cannot expect to solve the problems in our educational system this way. We want our children to leave school with knowledge and understanding that will allow them to be successful. That is not currently the case. ... ...l only be a loose assessment of the criteria and not of the school, students or teachers, it would not be a major crisis if the tests were not representative of the students’ knowledge. That is a far more acceptable option than one of watching capable students being denied diplomas or college educations due to exams that they did poorly on. It is not in America’s best interest to pass the proposal to require standardized testing at elementary school levels, or to force students to pass exit exams to earn their diplomas. If we wish for our children to be informed, educated, and ready to survive on their own in the real world, we need to give them the tools that will get them there. These tests are not accurate, and they are detrimental to the education of children. There should be no debate over how our representatives in Congress should vote on this bill.

Driven to Distraction by Technology :: Pros and Cons of Technology

The past two decades have overwhelmed the human experience with technology, along with all its distractions. The direct relationship between the mind and the body’s ability to adjust from these distractions can be extremely difficult .Further research has shown that it has become an addiction for many. Technology has significantly improved our lives as a whole through experiences such as Global Positioning System (GPS), cell phones and social networking allowing us to communicate with different people around the world. These technologies make our daily lives easier and more efficient. However, this also discusses the effects of technology on various aspects of our everyday personal experiences both with each other and with the world around us. On the other hand technologies such as cell phones have become a problem in getting students to focus in class and distracting drivers and thus, resulting in vehicle accidents. Technology is beneficial, but can also become an inescapable distraction in our lives. It is important to view technology as having the ability to make our lives better or worse, yet also as having the ability to change our personal lives and behavioral patterns. The use of technology makes our daily tasks easier, such as a better sense of direction while driving via a GPS, safety features in our cars such as Auto Drive and Auto Park. These technologies have made driving an easier and enjoyable experience as well as reducing our chances of getting into accidents. The research presented in the following article â€Å"Driven to Distraction [in car technology]† provided surprising conclusions. Professor John D Lee from the University of Iowa states the following issue: â€Å"Technology is changing very quickly. Many of these things coming into the car were not designed to be used in it.†(Edwards 8). He proves that there are a lot of in car technologies in today’s society that can demand our full attention without us even knowing, and can lead to tremendous consequences that can become dangerous distractions on the road. Satellite navigation (GPS) makes our lives easier because it can give us the correct directions to a desir ed address. This is unlike the past where the navigationally challenged would consider it a nightmare to drive to a new location. Furthermore, there are many upsides that technology brings upon students by presenting new ways of learning where technology is being used in the classroom. Within the article â€Å"Cell phones in schools pros and cons† presented by Rujuta Borkar, the advantages of having a cellular phone device in school are through emergency contact, and having a cell phone for security purposes.

How Do William Golding and Williams Shakespeare Present Disturbed Characters?

How do William Golding and William Shakespeare present disturbed characters? In Lord of the Flies Golding presents disturbed characters as savage and blood-thirsty. After his own experience in world war two, he seems to believe everybody has a savage personality and thriving which is brought out through an extreme situation. Golding uses the technique of evoking emotion from the reader through the use of innocent children committing unthinkable actions. He conveys his views through the ever growing savage characters of Jack and Roger, whereas Shakespeare presents Lady Macbeth as a mentally disturbed character consumed with an obsession of becoming a part of the hierarchy within society. In the first chapter of Lord of the Flies Golding uses the Island as an allegorical object, presenting the general overview of society and civilisation. The Island can be represented as the Garden of Eden; an innate place of perfection to be undisturbed and civil. It seems to be an idyllic place for some time with rules and order throughout, this is up until it is corrupted and nature is changed by the boys’ savage intentions. This relates to biblical themes of the Garden of Eden once corrupted by mankind (Adam & Eve). We also see a use of pathetic fallacy, the Island in this sense is more important than anything, it foreshadows the events which are beginning to unfold. Throughout both pieces of Literature Shakespeare and Golding use religious beliefs and values; in Macbeth the uses of supernatural creatures like the witches represent a devil like figure. The strong Christian themes in the play and during Elizabethan times made them even more evil, Shakespeare conveys Lady Macbeth as the total opposite of what a women ‘should be’. She knows as a female she is limited because of her gender, she asked to be filled with cruelty which is ironic because she created the plan to kill the King. This point is significant in the quote â€Å"unsex me here†. Similarly you could argue the ‘beast’ brought to the attention of the boys by a ‘littlun’ is equally as important. Simon proposes the beast is only the boys imagination itself, although they laugh off his idea, Simon is central to the novel; he links to Golding’s point of innate human evil which exists. He is the first boy to acknowledge that the ‘beast’ is an external force of human nature. Lady Macbeth is first introduced to us as Macbeth’s loving wife, she seems thrilled to hear of her husband’s progression in social status. Her first reaction is to concoct a plan to kill the king; we are equally as shocked as Macbeth when she â€Å"pours her spirits in thine ear†. This leads us to believe she is a somewhat calculating character. Lady Macbeth then begins to develop into manipulating Macbeth, she uses blackmail such as â€Å"break this enterprise to me? † she weakens Macbeth â€Å"you were a man† implies she does not think of him as being worthy to be called a man. To some extent Lady Macbeth is to blame, as soon as she hears of Macbeth’s news her character is blinded by ambition. Similarly the three witches give Macbeth prophesies leading to the evil plan which is soon presented. The first significant change in their relationship comes when she creates a description of juxtaposition, turning a pure and natural thing into a horrific image; saying she would have â€Å"dash’d the brains out† of their unborn child. Using this hypothetic situation Macbeth is beginning to consider the consequences, she uses pronouns ‘you and I’ implying they are equally as involved and together through all of it. Golding presents the character of Jack as a developing character of savagery throughout the novel. He compares the deterioration of Jack’s civilized and well brought up mind with his lust and instinct to hunt. This is shown when the boys try and outline order on ‘their’ island. Jacks reaction to this is aggressive and intolerant- â€Å"bollocks to the rules! We’re strong- we hunt! †. Here we see that he seems manipulative towards the other characters trying to control them into following him as the leader. When the group of boys head up the mountain our perception as to Jack’s cruelty is further developed. This is shown when Jack is seen to â€Å"snatch the glasses from Piggy’s face†; â€Å"His specs- use them as burning glasses†. Golding uses this cruel streak in Jack so the reader feels sympathetic to lesser characters such as Piggy. The deterioration of civilization on the island first begins with the breaking of the conch, in the novel the conch symbolises rules, like a school bell when the noise sounds it enforces a sense of regulation and order. Secondly the fire symbolises a feeling of hope, it is the one thing that could save them and mean rescue. Contrastingly it represents destruction and corruption, it destroys the idyllic feel of the island first presented to us by Golding. Identity is a main theme in both Lord of the flies and Macbeth, Golding uses the technique of theriomorphism to give Jack animalistic qualities. For example Golding says â€Å"he passed his tongue across his dry lips and scanned the uncommunicative forest† conveying Jack as a primitive character. In other words Golding is beginning to show Jack’s impulsive and has a compulsion to kill, giving the reader an impression of his savage streak emerging. He also uses the word â€Å"uncommunicative† which literally is telling the reader the island is abandoned but foreshadows what is to come. This is an effective word choice because it gives an insight to the communication which causes their downfall. Our understanding of what is to come differs from the previous text ‘Coral Island’ the wildness of the surroundings influences changes in characters such as Jack to take natural animalistic instincts; contradicting the theme of ‘happy endings’ as conveyed in Coral Island. A link between both Lord of the Flies and Macbeth is that both involve a sense of changing identity and deterioration of characters. During Elizabethan times when Shakespeare wrote Macbeth, the ‘social-scale’ of class and stature was called the ‘divine right of kings’. External factors of society such as religion and the threat of war makes the actions of a simple Elizabethan wife seem unthinkable. From the beginning of the play onwards, the relationship of Macbeth and his wife is one of equality. Straight away we are aware that Lady Macbeth is highly respected by her husband; â€Å"my dearest partner of greatness† is how he addresses her in the letter. A change of identity is suggested to Macbeth, Lady Macbeth says â€Å"Your hand, your tongue: look like the innocent flower But be the serpent under’t† She is controlling him, telling him to convey a normal front yet be the killer you know you are beneath. Contrastingly Jack uses paint to cover his face in Lord of the Flies, this is a primitive, tribal act in which he can cover his identity and be the hunter he insists upon. As we come to the final scenes of the play, not only can we see a mental deterioration but Shakespeare’s use of iambic pentameter conveying her as physically and mentally disturbed. During such times ‘mental illness’ was not understood and looked upon as being ‘mad’. In act 3 scene 4 she has changed completely, a doctor and gentle-women observe her as she has clearly become mentally out of control. Lady Macbeth even imagines herself with hands covered with blood, there is a stream of guilt as she shows her fragmented speech reflecting her thoughts and soliloquy â€Å"out, damned spot! I say! †